Our company was contracted to create the leading platform in South-East Asia for creating styles and outfits and sharing them on social networks.
The biggest issue was to import such large amount of products from different e-shops into our system and to be able to track possible changes and updates. Our company has created an automated custom (though universal) import tool which can easily be adapted to any existing e-shop. The result is an infinite product feed, where everybody can find his styles.
Like in social networks, user is managing his (style)profile by creating new outfits and liking products and liking outfits of others. Eventually, anybody can buy the whole outfit or just some product directly.
One of the biggest challenges was the module for creating the outfits -internally called an outfit builder. Here, users are creating their styles by drag'n'dropping products on the canvas, adding some mood images and organizing, resizing and moving them into to desired outfit. Such outfit can be posted to their social feed directly.
To encourage people to be social and get as much feedback about their outfits as possible, we decided to only go with Facebook login at the beginning. This way all the actions are directly posted to the Facebook open graph. However, everybody is free to decide if they share the activity or not.
We are constantly developing the product and there are still lot of features to come, so stay tunned for new updates.